Popular with people who are looking for another pyramid scheme to invest in, perhaps.

Libra is nothing like bitcoin - it doesn't have investment potential - it's 100% backed by basket of fiat money.

It does have some potential to act as a hedge against USD. It will probably produce some small amount of capital gains (or losses) for its users.

I don't think so, there is no way it would achieve mainstream adoption if there was a potential tax liability for users spending their after tax dollars.

So it's like Tether?

Second most popular currency in Menlo Park, California.

Maybe it's not in use, but it's been getting a lot of press. It's on people's radar and that's valuable in and of itself.

The only press coverage I see about Libra is how governments are not gonna let this run and a bunch of other negative remarks (possibly drawn from the fact that this is a Facebok project which is seen as am evil company by many).

I don’t understand how is that valuable? If that’s valuable then all companies with bad press would increase their valuations. Unlike the popular saying there’s actually such thing as “bad press”.