We're creating a network of robotic service locations providing automated, always-available, meaningfully personalized food prepared on demand directly from fresh ingredients, which are automatically restocked by a transparent supply chain.

Of course we want to make money, but we also feel this may (1) enhance humanity's ability to confidently feed rising urban populations, all else being the same (2) reduce food waste (3) reduce single use plastic packaging (4) reduce needless road mileage for millions of grocery trips (5) provide an adaptable distribution channel for seasonal and organic produce that typically doesn't get the mass-distribution of generic mass-produce seen in supermarkets due to non-homogeneity, reduced or non-guaranteed availability.

We could fail at half of these and still be happy. Optimism is part of the game!