Re:Startups ‘are staying private way too long’ says Marc Ben...
by anongraddebt on Friday October 04, 2019 @11:02AM
(#21158376)
My accounting professor used Groupon as an example of a company that was aware it's business model was unsustainable. Basically, their domestic churn is remarkably high because businesses realize after a couple campaigns on Groupon that they're actually losing money. So, Groupon decides to tap international markets. This does nothing to reduce churn, so it's just a matter of how long it takes before they run out of new businesses to bring into the fold.
It was very odd. I got the sense that he got frustrated with all his business ideas failing, ran with the one business idea that actually could succeed (which was basically a pyramid scheme dressed up as marketing), but never really got comfortable in his own head with running a pyramid scheme, so all sorts of psychological defense mechanisms come out when he talks about it. His other actions (like introducing Progressive Equity [1], and his subsequent startups Detour and Descript having legit if less successful business models) also suggest this.
[1] https://medium.com/detour-dot-com/introducing-progressive-eq...