It's not universal! Some people don't how it tastes because it reminds them of real meat and that grosses them out. This is a wider topic of discussion in the vegan/vegetarian community--what even are the ethics of fake meat in the first place (see Summer Burton's very recent piece about this in Buzzfeed: https://www.buzzfeednews.com/article/summeranne/morality-did...)?

Personally, I just really wanted to eat burgers and bratwurst again while maintaining my dietary choices (for moral and health reasons) but didn't like any of the previous widely available vegan alternatives. I find the seitan/soy/tvp options gross and black bean burgers never did it for me. I had to get over the taste and texture of the Beyond products making my brain and stomach feel like I was eating meat, but now I have a meal with them once every few weeks when I have the craving.