I like the taste of meat but I don't like how is it made. So if I can get a sensible substitute which hasn't been made killing animals, I'll eat it.

I'm not all day eating substitutes, as some of them are extremely processed, and also, I like vegetables and legumes, but I'll eat a Beyond burger or some other fake meat every once in a while.

You can think about it as in "I like my cell phone but I rather find something made with less suffering, so I'll buy a fairphone or something like that"