I was thinking about this as I read the story as well.

I'm not familiar with the product at all, but I suspect it's hardly a "healthy" snack to begin with, and then Kellogg is not exactly a company dedicated to public health.

Similar concerns exist in tech as well, for example, if Facebook wants to buy your startup, would you feel good about selling it to them?

I suspect that people who are not bothered by ethical considerations are much more likely to succeed as entrepreneurs.

I wish I was more like them to be honest.