I think there are extremely few people (outside of specialist political groups whose horrible job is "winning") whose goal is to demonetize politically "conservative" content, even in their own minds. The very word implies inoffensive. I think there is simply a trend of attacking the extremist trends that identify themselves as conservative, and then there is an intermediary ring of conservatives somewhere in the middle who, in a misguided tactic to defend their political identity, will throw the idea of being conservative in front of the bullets and claim the idea of being conservative is under attack.