> The GDPR doesn't say: "If you post an obnoxious banner on your site you are allowed to continue as before".
The cookie banners have nothing to do with GDPR. That stems from Article 5(3) of the ePrivacy directive: https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX...
The old cookie banners where more static I think, only pointing out that they were using cookies instead of giving you any option at all.
Voluntary opt in can work together with targeted ads:
- the customer can opt in to receive more relevant ads (hopefully). A note on the page with an explanation and a way to actively choose targeted would probably be OK with me and I guess some people would choose it.
- or the customer ignores the notice and get general or hopefully contextual ads
The current in-your-face-and-defaults-to-track-if-you-follow -the-defaults system however is not voluntary and not opt in IMO.
I generally don't think the banners educate or help anyone and folks are happy to hit accept and roll on. Not much has changed.
As for if people run a site based on add revenue or not is sort of an entirely different issue / I don't think folks would like the results.
My guess is: They are not happy. They accept it because a lot of effort is put in dark patterns to make it seem unavoidable.
Also a lot of effort seems to have been put into making the opt-in alternative the default - to the point where I'm not comfortable calling it opt-in any more.
My understanding still is that cookie banners are a huge waste of time.
The GDPR doesn't say: "If you post an obnoxious banner on your site you are allowed to continue as before".
AFAIK, and no one here has proven me wrong so far it says something like:
- there needs to be a clear reason for why the customers data should stay with you or your partners
- except for health care, jail etc there needs to be clear voluntary opt in
They are already fining companies and I guess the reason not everyone is feeling it yet is because the wheels of justice grinds slowly.
Edit: that said, I see why it might look different as some companies are quite brazen in their noncompliance.