These are generally not the kind of SaaS online services that compete with desktop software, though. Rather, they're primarily ways of delivering software and media content that is then used locally. That actually fits very well with a model of promoting local devices, local networks and centralised access to online services, which is one of the reasons I thought Apple might make a move in that direction. The notable exception is iCloud, but if you consider that this one is primarily about sync and backup facilities and if you're promoting some sort of office server or "home hub" to centralise storage and connectivity to things like offsite backups, again that would fit quite neatly.