Re:EU brings in 'right to repair' rules for appliances
by squarefoot on Tuesday October 01, 2019 @08:59AM
(#21124814)
Also, the consumer usually thinks that $399 is closer to $300 than to $400, which is the exact reason why prices ending by 9 are used. The first step toward consumer friendly marketing should be abandoning such ignoble psychological tricks.
[ Parent
| on HN ]
Re:EU brings in 'right to repair' rules for appliances
by lotsofpulp on Tuesday October 01, 2019 @11:30AM
(#21126454)
If someone can't do simple subtraction, especially with computers in their pockets, then either they need a 1st grade education, or they don't care about that amount of money. Either way, there is no need to put any restrictions on a clearly transparent price.
I can't classify pricing with 9s to be a "trick". No one is being tricked, the price is right there.