The overwhelming majority of top college players have negligible chances of playing in the NFL. The potential rewards for a high school player getting paid ASP generally dwarfs any long term career prospects.

The players who have a good change of playing in the NFL likely heavily overlaps the players who will be offered endorsements. 99% of college athletes simply aren't good enough for either and will probably be unaffected by this.

At the very least it means being able to do things like offer coaching or training services or even just run a lawnmowing business under their own name, which is prohibited by NCAA rules.

I disagree. You are thinking of endorsements as if Nike and Underarmor are the only players here. But in every college town in America, Jim's Chevrolet or Thomson's Car Wash or whatever, would love to be able to have some of the local players on their tv or radio ads.

I'll bet car dealerships will be the first place in CA that you will start seeing college athletes on the billboards.

And it won't just be the top guys in the state. It will be the top guys on the local team. Even for smaller schools.

Ask any 18 year-old 3-star high school senior football recruit whether he's going to play in the NFL. Let me know how many of them tell you "maybe, but I'm not sure I'll get there."

Then ask the 4- and 5-stars.

I had to squint really hard to understand the point here. I think I get it, but it seems fairly obvious to me that, to the extent that player sponsorship money is reallocated from schools, it'll be reallocated from schools' athletic programs overall, not specifically from the institution for which the sponsored players play.

That is to say if $shoeco wants to sponsor $bigplayer but does not want to increase their overall athletics funding beyond its present $100M level, they will not take away $1M from $bigplayer's school, they'll take it away in very small amounts from all schools they sponsor.

>Another option: CA universities become the least desirable place for the very best high school athletes.

That's laughable.

The best high school basketball players are only gonna be in college one or two years in any case. It's legal formality currently that makes them go there.

The idea that draft picks and their families are going to forego free money in California for the purposes of supporting the NCAA is, again, just a bit fanciful. These guys are gonna get drafted no matter where they go. So I can pretty much guarantee you that their agents will swing them to Cali.