Re:WeWork says will file to withdraw IPO
by john_moscow on Monday September 30, 2019 @01:34PM
(#21117731)
Yes, but if your marketing expenses systematically exceed the revenue from the paid customers, your business isn't viable.
I think about this a little differently. Spending money on free users is actually a much more efficient "marketing expense" than classic outbound strategies (e.g., online advertising).