I think this is true of their men's clothing, but not necessarily their women's. My girlfriend's Uniqlo clothes have not lasted as long as mine and they are visibly more cheaply made. For example, one trip, we bought the same coat at the same price, but where mine used three lines of stitching, hers used only two. Her coat started losing down almost immediately. I just pulled the coat out of the closet to wear again this year, but hers only lasted two seasons.