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Re:How Much Does a Single Search Cost Google? by il on Sunday January 16, 2011 @11:31PM (#2111204)
Actually, for some industries, Google traffic converts much better than Bing/Yahoo traffic. No 2 traffic sources are exactly alike.
Re:How Much Does a Single Search Cost Google? by josefresco on Monday January 17, 2011 @07:40AM (#2111990)
For years Yahoo! converted 30% better than AdWords on the same keywords for several of my active CPC clients.