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A comment on Why The Public Radio is sixty dollars (2018). Parent comment
In this case the "job to be done" is probably not really to listen to news/music (there's a million better things for this).
Likely it's emotional.. decoration, nostalgia, "toy"
Therefore alternatives to this product are not other radios but other fun decorations, throw back items, or simple electronic devices.
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For modeling I think this is similar to "the light phone" that also did well on crowd funding. So I think there is a trend here.
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In this case the "job to be done" is probably not really to listen to news/music (there's a million better things for this).
Likely it's emotional.. decoration, nostalgia, "toy"
Therefore alternatives to this product are not other radios but other fun decorations, throw back items, or simple electronic devices.
--
For modeling I think this is similar to "the light phone" that also did well on crowd funding. So I think there is a trend here.