This! It's proving to be a LOT harder to build reputation in this world than it is for most startups. Higher Ed brands are societally entrenched in a way that some people define their entire social hierarchy around it (which we don't feel is particularly progressive of a worldview). This is partly why there's been limited pressure to innovate in higher ed, in order to build a new school you first need a lot of capital, then work to get accredited, then build a strong reputation. Some of the strongest barriers to entry of any industry.
I’d be interested in hearing if you looked at the Olin model and what you learned from that.
They sit more squarely in the research university category, whereas we're closer to a teaching college (where faculty are dedicated to students rather than publishing research). And it's been a capital intensive way to build a college, since they build out a big campus, research facilities, etc.
We've been meaning to build a closer relationship with them to share learnings on the education side, good reminder to reconnect with the folks we know there :)
Your comment about 'any other random university' just highlights the time and effort required to build up name recognition and a reputation.
Any new institution, regardless of merit, would face the same challenge, unless it had a famous name attached (e.g. Gates, Musk, Grove).