I've been using DDG for literal years now, and whenever (rarely) I use Google for a search, I'm completely befuddled by Google Search's user experience. There's stuff everywhere: vertical lists, horizontal lists, thumbnails, chevrons, cards, blocks, drop shadows. DDG is just no-nonsense: a list of web results, like Google was then. For that alone, it wins my heart. Though, privacy is the main reason I use DDG.