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Re:Echo Frames – Eyeglasses with Alexa by windsurfer on Wednesday September 25, 2019 @04:58PM (#21075389)
Startups do all the time via the internet, and they are growing, but the issue is getting involved with insurance companies and optometrists. It's not as complete a monopoly as one may be led to believe, but Luxottica still does control a large portion of the market.

See https://www.snopes.com/fact-check/does-luxottica-own-80-of-t...

Re:Echo Frames – Eyeglasses with Alexa by NeedMoreTea on Wednesday September 25, 2019 @05:13PM (#21075550)
That page badly needs an update.

No mention that Luxottica merged with Essilor a year or two back. Essilor are mainly lenses, but also have a range of premium and designer frame brands they bought. EssilorLuxottica has a huge portion of the resulting market. No idea if it gets near or past 80% now, but they're a $50bn company.