A little bit before this in the article the company is described in enough detail that someone familiar with it would recognize it: "I read puff pieces about the analytics startup’s co-founders, now twenty-four and twenty-five, with one Silicon Valley internship between them ... the C.E.O. and the technical co-founder left their college in the Southwest to join. The startup had twelve million dollars in venture funding, thousands of customers, and seventeen employees."

Thanks for the followup, it fits in retrospect but on my initial read I didn't peg it.

Also the author previously listed the specific company on Linkedin or other bios.