Cloudflare has, time and time again demonstrated openness, transparency, and insight into their technical and ethical frameworks. I trust them a whole lot more than my isp or any random vpn provider.
As someone who has browsed sites "powered by cloudflare" over Tor and been tossed into an infinite "are you human" loop, it certainly doesn't feel melodramatic.
They've also exercised power over websites based on moral outrage. Perhaps 99.999% of people agree with the morals behind this decision, and maybe it's even the right decision, but it's still an arbitrary decision made by Cloudflare.
They are also bound by US law, and other entities bound by US law have been forced to enable the exact same forms of record keeping that Cloudflare says they will keep turned off.
Cloudflare is not a neutral party. They don't even advertise themselves as a neutral party.
Pick the evil you're most comfortable with.
If it brings competition to the shady VPN-peddlers, and is easy to download and get going, I'll consider it a net positive, all-in-all, regardless whether I'll use it personally or not.