Yea - is "brand consistency" actually a good thing for coworking spaces? Different tenants require different aesthetics, and can targeted marketing from coworking spaces that match that aesthetic out-market the name recognition of WeWork?

And on-the-ground ops just require intuitive software to enforce standard operating procedures. The last two coworking spaces I've worked at both used different SaaS solutions for coworking-space management, with customer portals and all. I'm almost certain WeWork's edge has been commoditized.