This tech has the potential to distort market forces to a significant degree. Somewhat similar to how cigarettes are harmful to the user, but the user wants to smoke them anyway due to the products impact on the brain.

New products may not get investment because the user is hopelessly attached to the old product through some a reward signal hardwired into their brain.

On the other hand, learning and studying could feel awesome with such tech. And mind altering substances might not be a requirement.

As we get more powerful tech, I think we should work towards ways of bending the tech toward positive outcomes.