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Re:Podcast sponsorship revenue continues to fuel NPR’s finan... by war1025 on Tuesday September 24, 2019 @12:41AM (#21056628)
As far as I can tell, IPR (Iowa Public Radio) is doing basically exactly what you are suggesting. Their big thing during pledge drives is that they are currently growing their team rather than cutting back like traditional news media.

I think IPR used to maybe be several different stations that conglomerated a decade or so ago. Not sure.

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