I agree with OP, here. This site had the guys at my agency rolling, but it's so funny because it's true. No one in my office thinks real people talk like this.

We know that when my aunt Kay visits a website and thinks it feels cheap or just doesn't hang together or seems like it's not safe to give my credit card to; it's because they used tired stock photography and their web copy is in three different voices, or that their copy leading and margins are inconsistent, or that they have no design language or brand focus.

Real people don't pick it apart like that because they don't care, don't have the talent to do so, won't acquire the skill to do so or a mix of all three. However, WE do think like this. And the fact that most people don't think like this is why all six of us still have jobs after five years.

Also relevant: http://wademeredith.com/2010/12/your-customers-care-about-de...

the point is not whether advertising is effective, what i see here is laying bare the subtext juxtaposed and letting the reader draw their own conclusion.

the picture isn't pretty, unless, that is, Commerce is your middle name.

That was a clever vid... "You CANT HANDLE a bigger logo!" excellent :)