just look at the genesis of the project:

    Ms. Wynne was drawn to math through her summer 
    neighbors on Cape Cod, Amie Wilkinson and Benson 
    Farb, who both teach at the University of Chicago

also, Amie Wilkinson seems to pursue publicity wherever she can get it (quanta, AMS, NY Times, ...). as in every other field, success in math depends on self-promotion and networking!