I was part of an e-commerce company selling DVDs in the mid 90s, watching: Amazon enter the space, a bedroom porn operation start to rise in the adult dvd mailing market, and Netflix getting a start. We were ripping the movie trailers off the DVDs and encoding them, streaming them on the product page. All we had to do was rip the whole movie and make licensing deals with the studios we were sourcing our products from, and BAM, we coulda been Netflix too.