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A comment on Facebook marketing does not seem to be as effective as believed.

Re:Facebook marketing does not seem to be as effective as be... by felix0702 on Friday January 14, 2011 @10:03AM (#2103700)
Participation is the key. Clicking like on someone or on a page does not make this user a true fan. If a campaign does not create an event making people to want to participate, social marketing will not work just like any other traditional marketings.
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