> Oh yes, you do, in the current envoirement. You compete for the same attention from retail consumers and enterprises. The price to reach said consumer gets ever higher + the usual monetary inflation. That's why every company is raising $1MM+ in seed nowdays while decent ones are raising $3MM+.

Why do you have to reach consumers at the ideation stage if

> We're not talking about seeing if there's demand for a piece of software.

?