Yeah, making "them come" is almost as hard as building a product that will keep them coming back...

> Thing is there can be a dozen great ideas out there but it won't necessarily be the best one that succeeds but rather the one that people actually hear about.

So true. I guarded my own startup idea jealously for years, then one day discovered at least 2 serious contenders. One of them has launched and quit (Contenture). Another one (Kachingle) is still around. Flattr does something similar and has better publicity.

Nevertheless I've realised that it can take years for one startup to suddenly be in the right place at the right time. I'm planning to revisit my startup idea because I think my twists on it are smarter and will give me enough of an edge to be the person for whom time and chance was a friend.