Just because you associate emails with spam doesn't solve the problem of every charity, business, church, school and group needing to communicate with large numbers of email subscribers. Like anything, bad actors make it worse.

Somehow all those groups managed to get by without email in the past. I'm sure they would be fine today as well.

Just because you don't want to hear from anyone via email doesn't mean I don't.

That's fair. I'm guessing those groups can all manage to communicate with you without spying on you.

They also got by without electricity or running water.

No "industry" is needed for pub/sub news. The GDPR only affects the companies abusing current system for unsoliticed advertising

> GDPR only affects the companies abusing current system for unsoliticed advertising

No. Have you looked at the thing? It affects every organization willing to do business or communicate with the EU.

The rules dictated in GDPR have been the best practices this far, now they're simply being enforced by law.

The only ones that are (negatively) affected are the companies that are not wanted by the EU in the first place.

> The only ones that are (negatively) affected are ...

Not true. GDPR imposes costs on every company. Specifically there are the legal compliance costs, software compliance costs, support costs, and that's if you're a "good guy."

I work in the "email industry" and what my company does has nothing to do with marketing.