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Re:Silicon Valley is terrified of California’s privacy law by btilly on Thursday September 19, 2019 @03:58PM (#21020069)
By your rule, companies should not engage in A/B testing to figure out how to make their sites easier to use. Because that involves tracking users for a purpose that is not actually essential to delivering content and services.

Does this outcome make sense to you?

(Disclaimer, I have worked in adtech a little bit, but I have worked a lot more with A/B testing.)

Re:Silicon Valley is terrified of California’s privacy law by mirimir on Thursday September 19, 2019 @04:09PM (#21020194)
I suspect that A/B testing is doable without collecting user information. Except for the OS, of course. But certainly nothing that's not in server logs.