I read the post and it read fairly naturally to me. There are a wide variety of people out there who communicate differently.

Given the date of the post, time to write it up, and time to take the pictures this phone is in the hands of something before the official release date.

I read this like I read something from John Gruber about something Apple.

I guess we'll just have to agree to disagree. It didn't read like an ad to me. It reads like someone who was excited to use a cool new product, and wrote about it on their own website.