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Re:Show HN: Advertise for free. $0 CPM. $0 CPC by aleksailosey on Thursday September 19, 2019 @11:25AM (#21017075)
Yea you could think of it that way.
Re:Show HN: Advertise for free. $0 CPM. $0 CPC by gargarplex on Thursday September 19, 2019 @03:05PM (#21019490)
Reminds me of https://en.wikipedia.org/wiki/LinkExchange

Could work really well. All the best