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A comment on Automattic raises $300M at $3B valuation from Salesforce Ventures. Parent comment

Re:Automattic raises $300M at $3B valuation from Salesforce ... by ttul on Thursday September 19, 2019 @10:46AM (#21016665)
How much of that $300M was a secondary to founders and employees? We may never know.
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Re:Automattic raises $300M at $3B valuation from Salesforce ... by photomatt on Thursday September 19, 2019 @11:16AM (#21016983)
You will know, because we announced it. :) It's 100% primary. There's been a lot of additional interest so probably more secondary in the future.
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Re:Automattic raises $300M at $3B valuation from Salesforce ... by ttul on Thursday September 19, 2019 @12:09PM (#21017588)
From the horse’s mouth, as they say. This is an impressive sum of new capital for growth activities.
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Re:Automattic raises $300M at $3B valuation from Salesforce ... by interactivecode on Thursday September 19, 2019 @12:25PM (#21017755)
What does this secondary and primary mean?
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Re:Automattic raises $300M at $3B valuation from Salesforce ... by ttul on Thursday September 19, 2019 @12:33PM (#21017843)
Primary: money from the financing that goes to the company.

Secondary: money from the financing that goes to employees, founders, or other existing shareholders.

Companies often use part of a financing to “take out” existing shareholders. Many larger financings are actually to a large extent a “secondary”.

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