Re:Too Many Video Streaming Choices May Drive Users Back To ...
by scarface74 on Thursday September 19, 2019 @02:47PM
(#21019292)
Well seeing that there is no “cross platform framework” to support AirPlay, integration with the TV app, integration with cable providers single sign on authentication that’s built into the OS (you add your TV provider to iOS and most apps use that with your permission) that’s obviously not the case.
As far as the direction that video viewing is going.
https://www.latimes.com/business/la-fi-ct-people-spend-more-...
The difference in time was even more pronounced for younger Americans, with people 18 to 34 spending 1 hour and 51 minutes on live and time-shifted TV and 3 hours and 25 minutes on the web or apps on smartphone and tablets in the third quarter of last year, Nielsen said.
You make it sound like they waste some fortune on those, so it necessarily has to have a huge market to justify building one.
On the contrary, regardless of whether they have a big mobile watching userbase (and I'm wrong) or not (and I'm right), it still makes sense to have a mobile app.
First, the mobile app budget is a drop in the bucket compared to their operating costs (bandwidth, marketing, offices, license deals, etc). So there's not much of a waste even if nobody uses it, which makes making a mobile app available a no-brainer.
Second, it would bad (competition wise) not having one anyway, even if few really use it...
Third, even if it's just e.g. 10% that watches movies on mobile, why not get them too?
Fourth, it's note that they actually invest specially in their mobile apps to begin with. Usually they use some cross platform framework they use for their web and/or desktop version.
Fifth, do you have better numbers, or some other empirical observations from people you know? Do you see rampant movie watching on the go?