People are still complaining about the same thing. Instead of "why do I have to pay for ESPN when I just want the SciFi channel?", it's now "why do I have to pay for the whole catalogue of yet another streaming service, and deal with its idiosyncraticly broken UI, when I just want to watch that one show that one time?".

People still want the same thing: to have all they want to watch available in a single place, through a single interface, and for a flat price. Without ads, market segmentation, or other exploitative trickery.