Here goes: 1) It connects to your Twitter & Facebook (oAuth) 2) You make a list of keywords you want to follow (up to 20) 3) Refynr looks at those you are Following on Twitter, and only shows matching tweets in your Refynr Stream 4) Refynr does the same with your FB News Feed and shows those posts in your Refynr Stream 5) Refynr saves all those "refyned" items in it's own database so that you can view them at your leisure (overcoming the limited time that Twitter saves tweets for search, etc) 6) Optionally, Refynr can send you a Daily email of your most recent items in the Refynr Stream
More clear?
I'm not entirely convinced whether that's a compelling product. I don't have a need for that. What I look for in my social media streams is stuff that I wasn't explicitly looking for. For stuff on known subjects, I use RSS and follow the right blogs.
Now, I may not be the target audience, so take this with a grain of salt, but it's probably worth going out there and finding who it is that you're really helping out with this, to make sure that it is actually solving a real problem.
Why try it? It refines & backs up your Social Networks based on your keywords
I have no idea what that means, and I know those terms. If I don't know what it means, then Joe Average won't even know what it doesn't mean... if you get what I mean...
Anyway, you need to make the purpose of it clear and obvious. What does it actually do? Explain it below and I'm sure me and others will try and help you come up with a better way to express it.