Very interesting! I found the chapters on priming hard to believe anyway. Still a lot of good stuff in that book.
It's one of those lessons that you feel you know but get a much better understanding of when reading about it in-depth.
Same as "How to win friends and influence people"
See also:
https://replicationindex.com/2017/02/02/reconstruction-of-a-...
https://retractionwatch.com/2017/02/20/placed-much-faith-und...