You'd be surprised how many investment proposals still contain 'AI' just to sex them up. Even if it isn't applicable. Even if the application suggested is way beyond what current AI capabilities are. Case in point: received just such a proposal last week.
The phrase "we need to add AI to everything" should be met with as much consternation as "we need to promote synergy". Precision is important. It's the difference between spending 6 months developing an deploying trained neural nets and 60 minutes for linear regression.