The point is that Facebook ads, regardless of how precisely targeted they may (or may not) have been, did not sway the 2016 election, and I am not aware of any other election Facebook is even thought to have had any effect on. The whole “it’s Facebook’s fault” narrative was shaped by a liberal media desperate to explain why they were unsuccessful in influencing it themselves. Rather than accept the fact that they had simply a run a fatally flawed candidate, and had alienated large swaths of the country by calling them stupid for not agreeing with every one of their views, liberals found a scapegoat: it was Facebook’s fault.

Facebook is an echo chamber. People don’t go there to be informed; they go there to validate their already held beliefs. Given the large ideological chasm between the two candidates in the 2016 election, it defies logic that even a single voter was swayed or chose not to vote at all based on ads they saw on Facebook.