I’m most amazed that they started at all. The whole idea is just bonkers. Why would cinemas give away free tickets to a third party so that they can make recurring revenues that would siphon their own? No, and they didn’t. Even if they would be as stupid as to go along with it, the first mover advantage for MoviePass was so low as they could easily be outcompeted. I would love to see the pitch for this pipe dream in the cloud.