Fortunately we have the Paul Gnome method.

  1. Make something users want
  2. ??????
  3. Profit!

The similarity between the product-now/revenue-later startup model and the underpants gnomes plan is disconcerting at first glance. The point is that your Step 2 materializes based on focusing on a proper Step 1.

Also, for S&G, this is the dot-bomb business model.

  1. Put something useless on the Web
  2. ??????
  3. Cash out before the investors get wise.
  4. (optional) Repeat.