I think as a society and an economy, we need a more holistic view of wealth and profit. Obviously a company where everyone just focuses on having fun and forgets about making money isn’t going to do well, but on the other hand, is a company that makes billions but where everyone is stressed and miserable really doing well either? It’s profitable in monetary terms, but not in ‘real’ terms if we include wellbeing and quality of life when measuring outputs.

The impact of a product on its users is also important—does it have a positive or negative impact on their wellbeing?

A business that creates negative happiness should be viewed just like one that creates negative cashflow.