For better or for worse, and it hurts me on a personal level to say this, but from Apple's perspective, the talent creating these games _is_ a commodity. Those rates are insanely high, there's not a remotely similar substitute available in the market, and you get the halo of Apple for the rest of your career.

Apple's "services" strategy amounts to "commoditize complements; charge using monthly subscriptions". There is a fair distance between this and how other companies use "services". Trade carefully.