Well, that's one (unnecessarily rigid) way to structure it, one that (in the language of economics), is inefficient, meaning that it misses out on possibilities for gains for both sides.

To be clear, I don't necessarily advocate for classical libertarian views of economics. [1] I also think in terms of balancing economic power (i.e. leverage) with goals of promoting human prosperity. Just because a company finds market success (temporarily [2]) in no way gives them moral or political authority to define ethical concerns. They exist in a broader context of social expectations, which must include norms around how people are treated.

[1] I like the quote by Ralph Waldo Emerson: "A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines." To put a point on it, don't blindly follow the tenants of an overly simplistic theory of economics (libertarianism) when it clearly doesn't ring true to your own conscience.

[2] I say "temporarily" because let's remember that most businesses only last a small number of years relative to the length of written history.