The Pro iPhones are definitely for 'prosumers' rather than actual professionals. You know, the type that has a semi-professional DSLR, but just uses it to take better pictures than anyone else when they're at a party or going about the city.

However, with the growth of more organic looking content on social media, there are a lot of other types of "pros" using iPhones daily for commercial content creation.

Where I work, for example, the social media team are looking to buy an iPhone for IG Story content, as well as internal videos.

Whilst it obviously won't replace a pro photographer's equipment for static, paid shoots, it will be used often in a "pro" setting.

It could have some niche applications in low-budget films / advertisement, as well as in the "meme" sphere.

Yes, agreed there, but in any sort of high budget capacity, I'd rather get an actual camera or film equipment.