The Uber card has almost nothing to do with Uber (the company) and their services, they are just the co-brand partner on the card. (So they get a kickback on card activities). I mean, you get a higher cash back rate from taking the flight than you do from the Uber ride to the airport.

Usually company cobranded cards (ex. airlines, hotels) are tightly tied with that company's services, Uber seemed to just want to make a good credit card that people would like to use often, which is unique.

However, it's a personal card, completely different market than corporate cards, so not comparable.