Re:50 U.S. states and territories announce broad antitrust i...
by hn_throwaway_99 on Tuesday September 10, 2019 @10:42AM
(#20928755)
At this point, the "anyone can switch away to another search engine" argument is getting pretty stale, preciously because Google owns all the major assets that would make writing a truly competing service viable:
1. They own Android, so as the default search engine on the majority of the world's phones they are privy to insane amounts of data. They also know tons of other things that only being in control of the largest OS provides, like location history and app history.
2. Similarly, with their purchase of DoubleClick 15ish years ago they own the largest ad network.
3. With Gmail they probably know as much about social connections as Facebook.
4. They de facto control AMP, and can thus dictate site implementation to millions of publishers.
All of this info is used by Google to constantly improve their search engine, and it has all the hallmarks of using information from disparate areas (mainly of businesses they acquired, mind you) to build a deeper moat.
1. They own Android, so as the default search engine on the majority of the world's phones they are privy to insane amounts of data. They also know tons of other things that only being in control of the largest OS provides, like location history and app history.
2. Similarly, with their purchase of DoubleClick 15ish years ago they own the largest ad network.
3. With Gmail they probably know as much about social connections as Facebook.
4. They de facto control AMP, and can thus dictate site implementation to millions of publishers.
All of this info is used by Google to constantly improve their search engine, and it has all the hallmarks of using information from disparate areas (mainly of businesses they acquired, mind you) to build a deeper moat.