Re:Porsche Disrupts Itself with Taycan
by paganel on Tuesday September 10, 2019 @06:30AM
(#20926723)
Which is exactly what I said, that is that this is interesting news for Porsche aficionados not for the general HN audience. As people pointed out to me in different comments, VW Group has also announced the launch of a electric Golf-like model they call the ID3, at 400km and costing 30,000 euros this should be a market changer.
Porsche isn't a mass market brand. It's target audience are mostly people who either (a) take their cars to the track, (b) want to one day take it to the track or (c) are attracted to the company's lineage in track racing.
And so the Taycan is unquestionably targeted at their audience and is designed to be disruptive to their core business. Not to anyone elses.