> how would you develop and push for that new standard in a way that people won't complain about anti-competitive behavior like you are complaining above?

IMHO, google would have been fine if they had done everything the same but instead of basing mobile search results on AMP usage, they had based it on page load time metrics.

EDIT: The issue with AMP is less that Google created a new standard and more the way that Google has tried to utilize its other properties to force adoption of that standard in ways that seem more focused on benefiting Google than the internet as a whole.